About ProLine Fishing

ProLine Fishing is a specialty fishing rod manufacturer based in Elk River, Minnesota.

We partnered with legendary professionals Roland Martin and Gary Roach to produce fishing rods under a brand label which carries their respective names. Roland and Gary actually do the design, from determining the rod models, to the selection and placement of guides, handles, reel seats, and colors. The finished products are the result of their many years of expertise, and our quality and diligence in manufacturing.

The result is each rod is unique in design and purpose. Roland and Gary do not endorse our products - they are active participants essential to the design and manufacturing process. These are their visions for how fishing rods should be, and ProLine is proud to be able to bring them to market.

We don't target a market and design rods to fit a niche, instead we listen to what Gary and Roland want to do, offer our suggestions, and produce the product they want. The rods, reels and accessories found under the ProLine brands are true to the intentions of their respective namesake, and have their final stamp of approval before we ever go to production. This is what sets ProLine apart from other manufacturers.

Our warehouse is located in Bloomington, MN, and all product ships from this central location. ProLine also manages the inventory, shipping, receiving, sales, and warranties in addition to manufacturing.

ProLine began in 2005 when we started working with Gary Roach on his Mr Walleye Series rods. In the past, Gary had done endorsements for other manufacturers, offering up his ideas for designs, actions, and models, yet he still lacked any control over the product itself. Sometimes they used his ideas, sometimes they didn't. That is the common format in the industry, where a manufacturer is simply paying a pro for the right to use their name on a rod they didn't actually design. Gary wanted something different, he wanted his own brand, but he needed to make sure that if a fishing rod had his name on it, that rod would be 100% designed and approved by himself and he would always have the final word. He still does, and always will with ProLine.

We began working with Roland shortly after Gary's lines started their 2nd year. Roland had also been looking for a way to produce his own brand of rods, very similar to what Gary wanted. In several years of trying, he had not seen any results. Our ability to produce exactly what he wanted and manage the operation is what ultimately brought us together. In 2008 we introduced his Tournament Grade I rod line, and in 2010 we are poised to release his Signature Series products, as well as the new Gut Saver.

ProLine Fishing is committed to top quality manufacturing, with no cutting corners. Our products hold an incredible value edge when compared to similarly priced competitive brands. The simple approach we have to staying true to the intentions of the designer will keep you on the water catching more fish.